<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
<slims:resultInfo>
<slims:modsResultNum>16</slims:modsResultNum>
<slims:modsResultPage>1</slims:modsResultPage>
<slims:modsResultShowed>30</slims:modsResultShowed>
</slims:resultInfo>
<mods version="3.3" ID="3412">
<titleInfo>
<title>Manajemen Pemasaran &#38; Pemasaran Jasa</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Alma, Buchari</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9798433017</identifier>
<originInfo>
<place><placeTerm type="text">Bandung</placeTerm></place>
<publisher>CV. ALFABETA</publisher>
<dateIssued>2018</dateIssued>
</originInfo>
<slims:image>img433.jpg.jpg</slims:image>
</mods>
<mods version="3.3" ID="3418">
<titleInfo>
<title>Philip KOTLER KELLER Manajemen Pemasaran</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Keller, Kevin Lane</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9780136009986</identifier>
<originInfo>
<place><placeTerm type="text">Jakarta</placeTerm></place>
<publisher>Erlangga</publisher>
<dateIssued>2009</dateIssued>
</originInfo>
<slims:image>img491_001.png.png</slims:image>
</mods>
<mods version="3.3" ID="5495">
<titleInfo>
<title>MARKETING 2030 menuju SDGs, Gen Z, dan Metaverse</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Kartajaya, Hermawan</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9786232668713</identifier>
<originInfo>
<place><placeTerm type="text">Surabaya</placeTerm></place>
<publisher>Erlangga</publisher>
<dateIssued>2022</dateIssued>
</originInfo>
<slims:image>img056.jpg.jpg</slims:image>
</mods>
<mods version="3.3" ID="3180">
<titleInfo>
<title>Formulasi Strategi Pemasaran Menggunakan Analisa Matrik QSPM</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Rohmawati, IIs</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn"></identifier>
<originInfo>
<place><placeTerm type="text">Surabaya</placeTerm></place>
<publisher>Fisip Universitas Hang Tuah</publisher>
<dateIssued>2016</dateIssued>
</originInfo>
<slims:image>img002.jpg.jpg</slims:image>
</mods>
<mods version="3.3" ID="1256">
<titleInfo>
<title>Pemasaran Strategik:</title>
<subTitle>Mengupas Pemasaran Strategik, Branding Strategy, Customer Satisfaction, Strategi Kompetitif, hingga e-Marketing</subTitle>
</titleInfo>
<name type="personal" authority="">
<namePart>Tjiptono, Fandy</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Chandra,</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9789792934373</identifier>
<originInfo>
<place><placeTerm type="text">Yogyakarta</placeTerm></place>
<publisher>Andi Yogyakarta</publisher>
<dateIssued>2012</dateIssued>
</originInfo>
<slims:image>1056.jpeg.jpeg</slims:image>
</mods>
<mods version="3.3" ID="3426">
<titleInfo>
<title>Pemasaran Jasa Prinsip, Penerapan, Penelitian</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Tjiptono, Fandy</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9789792944174</identifier>
<originInfo>
<place><placeTerm type="text">Yogyakarta</placeTerm></place>
<publisher>CV. Andi Offset</publisher>
<dateIssued>2014</dateIssued>
</originInfo>
<slims:image>img446.jpg.jpg</slims:image>
</mods>
<mods version="3.3" ID="3421">
<titleInfo>
<title>PEMASARAN PARIWISATA</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Yoeti, Oka</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9794043346</identifier>
<originInfo>
<place><placeTerm type="text">Bandung</placeTerm></place>
<publisher>CV. Angkasa</publisher>
<dateIssued>2013</dateIssued>
</originInfo>
<slims:image>img443.jpg.jpg</slims:image>
</mods>
<mods version="3.3" ID="3174">
<titleInfo>
<title>Pemanfaatan Instagram Sebagai Media Komunikasi Pemasaran (Studi pada Queenstreetstore Onlineshop di Kota Surabaya)</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Vilaga, Ellena Eky</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn"></identifier>
<originInfo>
<place><placeTerm type="text">Surabaya</placeTerm></place>
<publisher>Fisip Universitas Hang Tuah</publisher>
<dateIssued>2018</dateIssued>
</originInfo>
<slims:image>sb2018019.jpeg.jpeg</slims:image>
</mods>
<mods version="3.3" ID="3192">
<titleInfo>
<title>Analisis Komunikasi Pemasaran Baju Batik Tulis dalam Facebook Page</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Dua, Ignasius Wandelius</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn"></identifier>
<originInfo>
<place><placeTerm type="text">Surabaya</placeTerm></place>
<publisher>Fisip Universitas Hang Tuah</publisher>
<dateIssued>2014</dateIssued>
</originInfo>
<slims:image>img316.jpg.jpg</slims:image>
</mods>
<mods version="3.3" ID="3052">
<titleInfo>
<title>Manajemen Pemasaran</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Mursid</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9795261657</identifier>
<originInfo>
<place><placeTerm type="text">Jakarta</placeTerm></place>
<publisher>Bumi Aksara</publisher>
<dateIssued>2017</dateIssued>
</originInfo>
<slims:image>img152.jpg.jpg</slims:image>
</mods>
<mods version="3.3" ID="3041">
<titleInfo>
<title>Prinsip - Prinsip Pemasaran Plus Terkini Pemasaran Global, Pemasaran Jasa, Green Marketing, Entrepreneurial Marketing, dan E-Marketing</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Setiyaningrum, Ari</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Udaya, Jusuf</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Efendi</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9789792952803</identifier>
<originInfo>
<place><placeTerm type="text">Jogyakarta</placeTerm></place>
<publisher>Andi Offset</publisher>
<dateIssued>2015</dateIssued>
</originInfo>
<slims:image>img147.jpg.jpg</slims:image>
</mods>
<mods version="3.3" ID="2858">
<titleInfo>
<title>Wirausaha Kreatif :</title>
<subTitle>Strategi dan Taktik Promosi Produk</subTitle>
</titleInfo>
<name type="personal" authority="">
<namePart>Rosyadi, Imron</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9786025192722</identifier>
<originInfo>
<place><placeTerm type="text">Malang</placeTerm></place>
<publisher>Empatdua Media</publisher>
<dateIssued>2018</dateIssued>
</originInfo>
<slims:image>AB2019030_STRATEGI.jpg.jpg</slims:image>
</mods>
<mods version="3.3" ID="2752">
<titleInfo>
<title>Wirausaha Kreatif :</title>
<subTitle>Strategi Pemasaran Produk</subTitle>
</titleInfo>
<name type="personal" authority="">
<namePart>Rosyadi, Imron</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9786025192739</identifier>
<originInfo>
<place><placeTerm type="text">Malang</placeTerm></place>
<publisher>Empatdua Media</publisher>
<dateIssued>2018</dateIssued>
</originInfo>
<slims:image>AB2018163_WIRAUSAHA_KREATIF_STRATEGI_PEMASARAN_PRODUK.jpg.jpg</slims:image>
</mods>
<mods version="3.3" ID="2844">
<titleInfo>
<title>Strategic Marketing Sustaining Lifetime Customer Value</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Assauri, Sofjan</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9789797694715</identifier>
<originInfo>
<place><placeTerm type="text">Jakarta</placeTerm></place>
<publisher>Rajawali Pers</publisher>
<dateIssued>2013</dateIssued>
</originInfo>
<slims:image>AB2019069.jpg.jpg</slims:image>
</mods>
<mods version="3.3" ID="2825">
<titleInfo>
<title>Manajemen Bisnis Pemasaran</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Assauri, Sofjan</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9786024255213</identifier>
<originInfo>
<place><placeTerm type="text">Depok</placeTerm></place>
<publisher>Rajawali Pers</publisher>
<dateIssued>2018</dateIssued>
</originInfo>
<slims:image>AB2019008.jpg.jpg</slims:image>
</mods>
<mods version="3.3" ID="2763">
<titleInfo>
<title>Pemasaran Internasional:</title>
<subTitle>Pengaruh, Teori, dan Konsep</subTitle>
</titleInfo>
<name type="personal" authority="">
<namePart>Fauzi, Achmad</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9786027422612</identifier>
<originInfo>
<place><placeTerm type="text">Malang</placeTerm></place>
<publisher>Empatdua</publisher>
<dateIssued>2017</dateIssued>
</originInfo>
<slims:image>pemasaran_ab2018146.jpg.jpg</slims:image>
</mods>
</modsCollection>