Mass Media Research An Introduction

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Mass Media Research An Introduction

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology.

Pernyataan Tanggungjawab

Roger D. Wimmer dan Joseph R. Dominick

Pengarang

Wimmer, Roger D - Personal Name
Dominick, Joseph R - Personal Name

Edisi

Ed.10

No. Panggil

302.23 Wim m

ISBN/ISSN

978-1-133-30733-4

Subyek

Penelitian Media Massa

Klasifikasi

302.23 Wim m

Judul Seri

Penelitian Media Massa

GMD

Text

Bahasa

English

Penerbit

Cengage Learning

Tahun Terbit

2013

Tempat Terbit

Australia

Deskripsi Fisik

xiii,496p.;29 cm

Info Detil Spesifik

5 Eksemplar

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